Reactions Underscore “Super Premium’s” Long Road Ahead

Posted by Olivia on Monday, November 7th, 2011

Reactions Underscore “Super Premium’s” Long Road Ahead

It was quite a day for olive oil in the news. Articles on the subject were published yesterday in two of the most-read American newspapers — The Washington Post and The New York Times.

The title of The Times article must have sent a warm ping through the hearts of California olive oil producers who have set their sites on chipping away at the 99 percent market share enjoyed by European exporters.

“California’s Olive Oils Challenge Europe’s” was how the title appeared online, while in print it was shortened slightly to “Challenging Imported Olive Oils.” Either way, it was a heading thoroughly enjoyed!

Reactions Underscore “Super Premium’s” Long Road Ahead - Olive Oil Times, October 2011

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